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App Growth Workshop

June 14 - June 23, 2021

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7-9 PM AMT / 8-10 AM PST

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About the Program

The workshop addresses the challenges app companies face by helping to stand out in the competitive market, increase the user base and make money.

The 8-day intensive workshop covers the basic principles behind the mobile app business through interactive sessions and group discussions. The three expert instructors will be available for office hours for 1:1 customized questions and mentoring throughout the course.

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Key Takeaways

App Business

Understand your app’s specific user behaviors by doing a deep competitive analysis, creating a product marketing brief and elevator pitch.

Learn how to make money on apps via various monetization techniques such as premium, freemium, In-App purchases, subscriptions, advertising, etc.

User Acquisition

Learn how to acquire new users via paid acquisition techniques such as social, search, app store, programmatic, ad networks, and incentivized channels.

 Monetization

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Instructors

Marian Thomas

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Director of Ad Tech & Data at Zynga Mobile Games with 10+ years of industry experience

Sisian Ghahramanians

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Senior Publisher Sales Manager at Fyber, with an extensive background in  app monetization

Hagop Hagopian

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Founder & CEO at Appvertiser, former Zynga Growth Marketing Expert

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Timeline

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Outline

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1

Business of Apps

2 hours

  • Mobile App Marketplace

  • Analytics Tools and Resources

  • How to Do Research and Competitive Analysis

  • How to Build a Marketing Brief

2

 How to Make Money on Apps

2 hours

  • App Monetization Overview

  • Types of Monetization

  • Ad Monetization

  • Choosing The Right Monetization For Your App

3

 User Acquisition 101  

12 hours

  • Paid Acquisition

  • Retargeting & Re-Engagement

  • Organic growth

  • App Store Optimization

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