App Growth Workshop
June 14 - June 23, 2021
Batch 1
Results
35+
participants
20+
hours of instruction
35+
hours of individual mentorship
About the Program
The workshop addresses the challenges app companies face by helping to stand out in the competitive market, increase the user base and make money.
The 8-day intensive workshop covers the basic principles behind the mobile app business through interactive sessions and group discussions. The three expert instructors will be available for office hours for 1:1 customized questions and mentoring throughout the course.
Key Takeaways
App Business
Understand your app’s specific user behaviors by doing a deep competitive analysis, creating a product marketing brief and elevator pitch.
Learn how to make money on apps via various monetization techniques such as premium, freemium, In-App purchases, subscriptions, advertising, etc.
User Acquisition
Learn how to acquire new users via paid acquisition techniques such as social, search, app store, programmatic, ad networks, and incentivized channels.
Monetization
Instructors
Marian Thomas
Director of Ad Tech & Data at Zynga Mobile Games with 10+ years of industry experience
Sisian Ghahramanians
Senior Publisher Sales Manager at Fyber, with an extensive background in app monetization
Hagop Hagopian
Founder & CEO at Appvertiser, former Zynga Growth Marketing Expert
Timeline
Outline
1
Business of Apps
2 hours
-
Mobile App Marketplace
-
Analytics Tools and Resources
-
How to Do Research and Competitive Analysis
-
How to Build a Marketing Brief
2
How to Make Money on Apps
2 hours
-
App Monetization Overview
-
Types of Monetization
-
Ad Monetization
-
Choosing The Right Monetization For Your App
3
User Acquisition 101
12 hours
-
Paid Acquisition
-
Retargeting & Re-Engagement
-
Organic growth
-
App Store Optimization
