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Entrepreneurial Assistants'

School

Employment

rate 

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Our Mission

The main goal of the Entrepreneurial

Assistants’ School (EA) program is to

TRAIN TALENT 

for future growth of the Armenian

and/or global startup ecosystem.

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Leading mentors

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Mentorship

hours

Programs

Business Intelligence

and Customer

Development

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Business Intelligence(BI) is a technology-driven process for analyzing data and

presenting actionable information to support an organization’s better business decision making. Customer Development is the portion of the Lean Startup methodology aimed at identifying potential customers and figuring out how to meet their needs .

Growth

Hacking

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A relatively new field in marketing with strategies focused solely on growth. It is usually used in relation to early-stage startups with small budgets but a need for

massive growth.

Public

Relations (PR)

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The practice of deliberately managing communication between an organization and its public. It is aimed at creating and maintaining a positive brand image and a strong

relationship with the

target audience.

Search Engine

Optimization (SEO)

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The process of increasing the quality and quantity of website traffic with the improvement of unpaid results and excluding direct traffic and the purchase of paid placement.

Sales

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The holistic business system required to effectively develop, manage, enable, and

execute a mutually beneficial, interpersonal exchange of goods and/or services for

equitable value.

Product

Management

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Product Management is the practice of strategically driving the development, market

launch, and continual support and improvement of a company’s products.

Analytics used in product management measures the current state of the product, and how the customers or users are doing with it.

UI/UX

Design

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While User Experience (UX) is a conglomeration of tasks focused on the optimization

of a product for effective and enjoyable use, User Interface (UI) design is its complement; the look and feel, the presentation and interactivity

of a product.

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EA Program Phases

Batch 5

 Applications/

Selection

Applicants go through a

3-round selection process, including application screening, 1-1 interviews, and group interviews.

Learning

Program

Entrepreneurial Assistants in Training go through an intense basic (Stanford course “How to Start a Startup”) and individual (designed by leading mentors) learning program.

Demo Day/

Placement

Trained young professionals have the opportunity to be hired by the Hero House team or placed in partner companies when they present their favorite topic of the learning program to an audience of Armenian tech entrepreneurs during the Demo Day.

Deadline | Week 4

Week

14-15

Week

1-5

Week

6-13

Mentors

Director at Founder Institute Yerevan

Behavioral Scientist, Advisor, Consultant

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Founder at Retail Merchant Group, Head of Growth

PR and Communications Manager at ServiceTitan

Startup

Generalist

Product Manager

at SFL

Sr. UX Designer

at PayPal

Our Alumni

rafael
Arpine
Merri